Digital Marketing Services #3: 5 Quick Strategies for LinkedIn Growth

When people hear “digital marketing,” most jump straight to Instagram ads or Google search results. But in the world of B2B, LinkedIn is where the real networking—and business—happens. That’s why this edition of our Digital Marketing Services series zooms in on LinkedIn.

Whether you’re an individual founder or a full-scale company, LinkedIn growth doesn’t have to be complicated, it just needs to be consistent, smart, and strategic.

So, let’s look into 5 quick moves that can grow your brand’s LinkedIn presence (and influence) fast.

1. Make Your Profile a Conversion Page

The first thing people see is your profile, so treat it like a landing page. This goes for both personal and company accounts.

• Add a clean, high-quality profile image
• Make your banner speak about what you do or offer
• Use a clear, benefit-driven headline (not just your job title)
• Pin content or links that drive traffic to key services

For businesses offering corporate digital marketing in Bhubaneswar, your profile should clearly reflect your service area, niche, and contact options. If someone’s browsing and can’t figure out what you actually do, you’ve already lost them.

2. Post Content That Gives, Not Just Sells

Think of LinkedIn like a conversation, not a catalogue. The more value you offer in your posts, the more trust (and reach) you earn.

Here’s what works:

• Quick tips or lessons from recent campaigns
• Before/after project results (visuals help!)
• Trends + your take (keep it local if possible)
• Sharing team wins or client testimonials
• Industry breakdowns explained simply

This is where a digital marketing company near me can stand out by showing local insights or region-specific wins – something bigger players often miss.

3. Use Comments to Build Real Connections

This one’s simple: Engage more.

Reply to comments on your own posts (quickly). But also, comment meaningfully on other people’s posts (especially in your industry).

Why? Because every comment is visibility. And smart comments often bring people back to your profile. For teams offering internet marketing service in Bhubaneswar, this is how you subtly stay top-of-mind among local entrepreneurs and companies.

4. Build a Hashtag Routine

Yes, hashtags matter on LinkedIn. But you don’t need to use 20. Keep it focused, and try to cover 3 angles:

• Industry (#DigitalMarketing, #B2BMarketing)
• Service type (#LinkedInMarketing, #ContentStrategy)
• Region (#BhubaneswarBusiness, #IndiaStartups)

For those providing digital marketing services near me, regional tags help surface your posts to a more relevant audience.

5. Use Native Video

You don’t need a studio. You don’t even need fancy graphics. But video builds familiarity fast, and people are far more likely to remember your face than your text post.

Try quick, 1-minute takes like:

• “Here’s something every founder should know about SEO…”
• “3 mistakes we see local businesses make with LinkedIn ads…”
• “A behind-the-scenes look at our content calendar this week.”

If you’re running digital marketing services for clients and want to position your company as approachable and smart, video is the shortcut.

Conclusion

The truth is: LinkedIn doesn’t reward big budgets. It rewards clarity, effort, and consistency. If you want to make the most of this platform, focus on these five strategies and stick to them. Or, better yet, partner with a team that already knows the terrain. At Elevate Digital Services, our digital marketing services are designed to help local businesses grow and convert on LinkedIn.